The official video for “So It Goes” by Black Sherif and Fireboy DML is a captivating visual experience that brings the song’s themes to life. Directed by Olu the Wave, the video showcases the artists’ struggles and sacrifices on their journey towards success. The lyrics reflect the loneliness and hardships of life, emphasizing the emotional toll of striving for a better future while navigating challenges.
The video also delves into themes of love and loyalty, as the artists reminisce about past relationships and express a longing for their lover to remember them when they reach the top. At its core, “So It Goes” carries a message of self-determination, resilience, and the belief that, despite the obstacles, they will rise above, leaving behind the pain of their humble beginnings.
Have you seen it yet? What are your thoughts on the video?
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